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Student after graduation has expanded knowledge: 1) about the research methods and techniques enabling accurate collation and analysis of the various phenomena of media in their sociological, political, cultural, legal and economic aspects. 2) about the rights associated with the creation and processing of various journalism works 3) about the processes, phenomena and historical events, determining certain changes in the structure of the political system Student is able to: 1) identify the most important problems of social structures, political, economic and cultural and explain the relationships between the identified social community subsystems 2) characterize certain phenomena and processes in the perspective of forecasting the consequences and the expected behavior of the main actors of the media system 3) identify, explain and take into account in his actions norms and ethical principles of participation, co-creation and the management of relationships between individuals, groups and institutions as a journalist, marketer, public relations specialist or media expert 4) combine facts, collate the data and explain the process within prepared on his own public speaking and reports summarizing activity in the certain field Student after graduation: 1) understands the issues, the ephemeral and the lability of mediatised relations occurring between the different actors of media systems and recognizes the desirability of constant updating of acquired information and opinions. 2) is able to play a leadership role in task groups dedicated to various media expert projects 3) sees ambiguity, risk of generalizations and excessive detail errors in identifying, describing, and finally analysing the different processes and phenomena occurring in actually existing mediatised social, political and economic structures. He is continuously verifying acquired knowledge and creating hierarchy within cognitive structures.
Student after graduation: 1) knows the theoretical and practical methods to build the narrative and documentary styles. 2) knows the cultural institutions associated with documentaries and ways to raise funds for documentary productions. Student after graduation: 1) The graduate is able to accurately and deeply nvestigate the subject; assertively acquire information, build precise and dramatic message and ethically evaluate their own actions. 2) The graduate is prepared to work in all types of media: can create documentaries forms: press reportages, books, radio, television and big screen. 3) The graduate is able to think and work independently, but also be prepared to work in a team through group work carried out at the editorial workshops. 4) All students are required to create a documentary film entirely made by themselves - the idea, the script and the organization of production. 5) In the production participates tutor, who can advise and guidance, but the emphasis is on self-reliance, developing individual sensitivity and creativity, practical skills such as planning time, improving scenario skills, talking to people, gaining good material and its professional processing. Student after graduation: 1) The graduate has competence in the area of the creation of the documentary form from coverage through other forms of documentary such as documentary films.
Student after graduation: 1) knows the theoretical and practical methods to build the narrative and documentary styles. 2) knows the cultural institutions associated with documentaries and ways to raise funds for documentary productions. Student after graduation: 1) The graduate is able to accurately and deeply nvestigate the subject; assertively acquire information, build precise and dramatic message and ethically evaluate their own actions. 2) The graduate is prepared to work in all types of media: can create documentaries forms: press reportages, books, radio, television and big screen. 3) The graduate is able to think and work independently, but also be prepared to work in a team through group work carried out at the editorial workshops. 4) All students are required to create a documentary film entirely made by themselves - the idea, the script and the organization of production. 5) In the production participates tutor, who can advise and guidance, but the emphasis is on self-reliance, developing individual sensitivity and creativity, practical skills such as planning time, improving scenario skills, talking to people, gaining good material and its professional processing. Student after graduation: 1) The graduate has competence in the area of the creation of the documentary form from coverage through other forms of documentary such as documentary films.
Student after graduation has knowledge: 1) about trends in contemporary photography and transformations associated with the digitization of the medium. He knows the impact of photography on the visual arts, and knows the relations: photography - contemporary art. 2) about working as press, news, reportage, newspaper, magazine or photo agency photographer. Knows the rules of use and selection of proper photographic equipment (analog, digital, medium and large format) suitable for implementing a variety of specific photographic tasks (outdoor, studio). 3) about photojournalist ethics and legal foundations aspects of photojournalism. He knows the construction of photo reportage . He can find a topic and prepare for it. He knows the specifics of photojournalism and cooperation with a journalist. Has knowledge of the role of light, composition and the need to choose an appropriate moment during shooting. Student is able to: 1) independently realize photographic document from idea to publication. 2) describe using pictures the current state of social life and ongoing processes and social changes for the press releases, books and research. 3) use the studio photographic equipment and lighting, to create an advertising composition, to make appropriate digital correction on images and eventually do an advertising images editing and do a photo essay, individual photos, news photos and make a selection of his own photo material. 4) do a photo essay and individual photos on order 5) printed and online, as well as publications and institutions and organizations dealing with visual culture. He can edit the a photo essay consisting of dozens of photos. He can prepare press releases – photo for press publication on a chosen topic. He can illustrate each press material with well-chosen photo. He knows how to work with photographers to make an order for editing and publishing photos. Student after graduation: 1) is aware of professional skills and work in a photo studio, is able to do a advertising images edition. 2) can select and archive photographs gained from various sources and use them in his professional activity.
Student after studies has knowledge about: 1) about the legal and ethical considerations concerning the activities of PR, media and social communication. 2) Knows the specific conditions and techniques of advertising and media planning, structure and content of the advertising market in the country and abroad and the importance of advertising and other marketing communications tools in the communication process and the impact on consumers. 3) in the field of public opinion and research methods in public relations necessary for its effective and correct use in the communication process. 4) Know and understand the rules of the creation and development of individual entrepreneurship forms, using knowledge and skills in communication studies, public relations, marketing, advertising, etc. Student has the following skills: 1. perception, observation and interpretation of phenomena in the area of mass communication, public relations, marketing and advertising, enhanced by clarifying the relationship between the phenomena of those areas. 2. has the ability to describe and critically analyse the processes of communication and public relations on the basis of the acquired theoretical knowledge in this field and to formulate his own opinions on the subject. 3. Gives an in-depth analysis of occurrence causes and events course within the fields of communication, public relations, marketing, advertising, media planning, etc., and on this basis formulates his own opinions and puts, and then verifies the research hypotheses, forecasts and models the complex social processes in a communication range. 4. He can search, analyze, evaluate, select, interpret and use information through legitimate sources and methods for public relations and social communication. Student after graduation: 1. Initiates and organizes group activities in the field of public relations and communication within organizations or entities. 2. is able to manage teams realizing concrete actions and projects of public relations, can act as a negotiator and arbitrator based on knowledge of the techniques of effective communication.