Obligatory subject in the field of social sciences 3200-M1-0NS2L
The course discusses issues related to the evolution of the media, and thus changes in the relationship and nature of the various elements of the communication process: the sender, the recipient, the message, the transmitter.
The material presented in class includes the following issues:
- The place of anthropology in social sciences and humanities.
- Media: definitions. Mass media, mass communication. Infotainment. New media. Convergence of media.
- Participatory culture, blurring of previous divisions into receiver and sender. Prosumer.
- Theories of media.
- Critical media theory: mass culture, popular culture, cultural industries, media consumption. Cultural imperialism.
- Consequences of technological revolution: The tyranny of the moment. Liquid modernity and waste people (precariat). Society of excess. Globalization and glocalization.
- Mediatization. Medialization. Media and public sphere.
- Framing.
- Networked ways of influencing beliefs, convictions and emotions - netnography.
- Truth and falsehood. Social media, identity. The power of algorithms.
- Pathologies of digital age culture, threats (fake news, propaganda, manipulation, bots).
Course coordinators
Type of course
Mode
Prerequisites (description)
Assessment criteria
Requirements for obtaining a credit (max. points - 100):
- Exam - 60 points
- Project - 40 points
2 unexcused absences are possible.
Grading scale:
60%-70% = 3
71%-76% = 3+
77%-83% = 4
84%-89% = 4+
90%-100% = 5
Student workload:
25-30 h - attendance and activity in classes - 1 ECTS
100-120 h - individual student work - 4 ECTS, including
a) 25-30 h - reading and analyzing assigned texts
b) 25-30 h - exam preparation
c) 50-60 h - project preparation
Practical placement
n/a
Bibliography
Abidin, Crystal. Internet Celebrity: Understanding Fame Online. S.l: Emerald Publishing, 2018.
Castells, Manuel. Społeczeństwo sieci. Warszawa: Wydawnictwo Naukowe PWN, 2013.
Gackowski, Tomasz. Nowe media: wyzwania i ograniczenia. Warszawa: Instytut Dziennikarstwa Uniwersytetu Warszawskiego, 2013.
Gackowski, Tomasz, and Mateusz Patera. Media Varia: jednostki - społeczeństwa - technologie. Warszawa: ASPRA-JR, 2020.
Gershon, Ilana. The Breakup 2.0: Disconnecting Over New Media. Ithaca: Cornell University Press, 2012.
Goban-Klas, Tomasz. Wartki nurt mediów: ku nowym formom społecznego życia informacji: pisma z lat 2000-2011. Kraków: Towarzystwo Autorów i Wydawców Prac Naukowych Universitas, 2011.
Goban-Klas, Tomasz. Rwący nurt mediów: mediocen - nowa fala mediatyzacji życia społecznego: pisma z lat 2012-2020. Kraków: Towarzystwo Autorów i Wydawców Prac Naukowych Universitas, 2020.
Jenkins, Henry. Kultura konwergencji: zderzenie starych i nowych mediów. Warszawa: Wydawnictwo Akademickie i Profesjonalne, 2007.
McLuhan, Marshall. Zrozumieć media: przedłużenia człowieka. Warszawa: Wydawnictwa Naukowo-Techniczne, 2004.