Managing crisis situations from a public relations perspective 2700-ZSKP-OG
The lecture will guide students through issues related to the management of crisis situations from the perspective of the media, both those that we currently call traditional (press, radio, television) and new media, today mainly perceived through the prism of the Internet, including social media.
The following topics will be discussed during the lecture:
1. Crisis management - basic definitions.
2. Causes of crises.
3. Typology of crisis situations.
4. The organization's environment in crisis situations.
5. The role and tasks of the crisis staff.
6. Stages of crisis situations.
7. Media management in crisis situations.
8. Prevention in crisis situations (crisis manual, training, procedures).
Course coordinators
Type of course
Mode
Learning outcomes
Knowledge
1. Knows the typologies of crisis situations.
2. Knows the rules for creating a crisis team.
3. Knows the principles of managing the stages of crisis situations.
Skills
1. Is able to indicate the causes of crisis situations.
2. Is able to indicate media useful when managing a crisis situation.
3. Is able to discuss the principles of creating a crisis management book.
Other competencies
Assessment criteria
Completion of the course: essay (description of a crisis situation in any organization; indication of the elements of crisis management; indication of possible shortcomings of the crisis management elements used by the organization; proposals for additional solutions).
Bibliography
1. Wojcik K., Wiarygodny dialog z otoczeniem, Warszawa 2015
2. Seitel P. F., Public relations w praktyce, Felberg SJA, Warszawa 2003
3. Kaczmarek-Śliwińska, M., Public relations organizacji w zarządzaniu sytuacjami kryzysowymi organizacji. Sztuka komunikowania się, Difin, Warszawa 2015
4. https://www.researchgate.net/publication/339513178_Przekazy_wizualne_w_przestrzeni_mediow_spolecznosciowych_w_perspektywie_typologii_teorii_sytuacyjnego_komunikowania_sie_w_kryzysie_SCCT_Situational_Crisis_Communication_Theory_WT_Coombsa