Specialization: Management and marketing in the media part 1 2700-M-LM-Z3SPMM

Management and marketing in the media is knowledge of the history of media development and its impact on the development of societies: political, economic, cultural and social. The role and power of information as well as its distribution are the key to influencing and steering community development.
Students also learn about the media as enterprises, the economic mechanisms that govern them, the organizational structure influencing efficiency, techniques allowing for maximum market share and the impact on shaping the reality. The media as a tool of influence, goods and products that bring profits, and weapons in worldview battles.