Conducted in
terms:
2023Z, 2024Z
Erasmus code: 15.1
ISCED code: 0321
ECTS credits:
3
Language:
Polish
Organized by:
Faculty of Journalism, Information and Book Studies
Process projecting in marketing 2700-L-LM-Z5PPMA-LMM
Lectures topics are as follows:
1. Process in marketing, marketing in process
2. Marketing process identification
3. Marketing process improving
4. Marketing process projecting
5. Marketing process effectiveness methods
6. Marketing process management
7. Socio - cultural aspects of marketing process
Course coordinators
Assessment criteria
Student’s appreciations will be evaluated on written test result basis and in-course personal activity
Practical placement
Lack-of
Bibliography
• Grajewski P., Organizacja procesowa, PWE Warszawa 2007
• McDonald M., Plany marketingowe, Wolters Kluwer, Warszawa 2013
• Skrzypek E., Zarządzanie procesami w przedsiębiorstwie, Wolters Kluwer, Warszawa 2010