Conducted in
terms:
2023Z, 2024Z
Erasmus code: 15.0
ISCED code: 0320
ECTS credits:
1
Language:
Polish
Organized by:
Faculty of Journalism, Information and Book Studies
Setting up a business basics 2700-L-API-D3PTB
381/5000
As part of the course, students prepare groups in business feasibility studies proposed on the basis of their own ideas. In particular, the analysis will cover such aspects as:
1) clear goal
2) market analysis (competition)
3) business model
4) marketing strategy
5) management and employment
6) legal environment
7) risk assessment
Course coordinators
Term 2023Z: | Term 2024Z: |
Type of course
obligatory courses
Mode
Classroom
Learning outcomes
The graduate knows and understands:
- general context of doing business
- market conditions for doing business
The graduate can:
- synthetically present the results of self-analysis
- plan and implement own work and team work
The graduate is ready to:
- initiating and planning activities
Assessment criteria
90% final project
10% active participation
Practical placement
none
Bibliography
none