Commercialization of innovation 2600-MSMdz2zitKI

1. Commercialization as a phase of the innovation process and of the product life cycle (2 hs)
2. Models and stages of the commercialization process (2 hs)
3. An assessment of a commercial potential and an economic value of new technologies (2 hs)
4. Strategies and a plan of commercialization (2 hs)
5. Analysis of demand for new products (2 hs)
6. Marketing of innovation (2 hs)
7. Innovation diffusion (2 hs)
8. Summary and credits (1 h)