Strategic Management 2600-ERSM1SM

Sessions Topics
Introduction to the Strategy Course

Strategy as a plan
• Main assumptions
• General strategy model
Tools – trends, programs, SWOT
Discussion of Honda (A) case study
- What are the reasons of Honda success?
- How did Honda manage to create a positive feedback loop that ensures growth?
Summary: lessons from the case study
Strategy as a pattern
- Main assumptions
- Development of inertial pattern
Tools – analysis of organizational rules of the game
Discussion of Honda (B) case study
- Evaluate leaders of Honda and their relations?
- How did Honda prepare to entry to the US market?
- How did Honda perform entry into the US market?
- What was the pattern of Honda activities and moves?
Summary: lessons from the case study
Strategy as position at the marketplace
• Main assumptions;
• General strategy model;
• Tools:
o 5 forces model;
o Value net model;
o Stakeholder model;
o Generic strategies framework;
o Value chain model and strategy as set of choices and activities.
Discussion of RyanAir (A) case study:
- What is your assessment of Ryanair’s launch strategy? (give solid arguments.)
- How do you expect Aer Lingus and BA to respond - Create scenarios and discuss which is the most probable?
- How costly would it be for those airlines to retaliate against Ryanair’s launch rather than accommodate it? (Calculate range of costs involved).
Summary: lessons from the case study
Strategy as core competence
• Main assumptions
• General strategy model – VRIO framework
• Tools
o Core competence exercise
o Strategy as configuration – developing innovative strategies
• Strategy as simple rules and real options.
Case study: Judo in Action
Developing and implementing strategy
• Selection of approach and 5 elements of good strategy - making choices and implementing them.
Types of strategy – classical typologies and trade offs
• Price-quality
• Old-new markets/products
• Conservative versus offensive strategies
• Generic strategies
• Focused and diffused advantages
Case Study “Barco Projection Systems (A)”
- Analyze the industry
- Evaluate strategic position of Barco from the perspective of different typologies
- Analyze options listed at the end of the case – which one should they choose? Why?
Summary: lessons from the case study
Strategic toolbox
• Analyzing strategic groups and practical significance of drawing groupings – making options clear
• Analyzing value chains
• Benchmarking
• Configuration analysis
• Portfolio Analyzes
• Rules of good and bad strategic portfolio
- Case Study: Samsung
Summary: lessons from the case study
Sum-up the course. Preparation for the final case study.