Internet entrepreneurship 2600-DSMz3zmpPI
During the course, students will be familiarized with the basic aspects of running a business on the Internet.
During the course, the following issues will be discussed and practiced in practice:
- available methods of assessing websites in terms of their use and improvement
- models and types of activity on the Internet
- creating an online store - assumptions,
- conditions for creating a business model of Internet enterprises.
All the issues discussed will be illustrated with practical examples tailored to the needs and specificity of the audience. During the course, students will be divided into groups and will participate in the evaluation of existing websites in terms of their interaction with users and the use of this process in the practice of creating new websites and establishing Internet companies.
Type of course
Mode
Learning outcomes
Upon completion of the Item, effects will be achieved in the following areas:
• Knowledge; student:
o Knows the assumptions about running a company on the Internet,
o Knows the available marketing tools for promoting the company on the Internet and knows how to use them,
o Knows the available basic business models of companies operating on the Internet.
• Skills
o Can design a properly functioning website,
o Can use basic marketing tools,
• Social competence
o Knows the importance of the team in the process of creating a website.
o Improves their teamwork skills.
Assessment criteria
The course is carried out in the lecture hall or remotely, depending on the current pandemic situation
Completion of the course requires the presence, active participation in classes and projects carried out in groups, as well as their presentation and discussion.
Bibliography
Literatura podstawowa (main references):
Mobilne aspekty technologii informacyjnych, red. W. Chmielarz, Wydawnictwo Naukowe WZ UW, Warszawa, 2016,
W. Chmielarz: Zarządzanie projektami @ rozwój systemów informatycznych zarządzania, Wydawnictwo Naukowe WZ UW, Warszawa, 2013,
Literatura uzupełniająca (suplementarny references):
W. Chmielarz, O. Szumski, M. Zborowski: Kompleksowe metody ewaluacji jakości serwisów internetowych, Wydawnictwo Naukowe WZ UW, Warszawa, 2011,
Materiały dostarczone przez prowadzącego zajęcia/ Materials provided by the teacher