Non-Profit Organisations Marketing 2600-DSMdz/w3zspMON
1. Specifics of a Non-Profit Organization
• The essence of the third sector
• Definition of a non-profit organization
• Classification of non-profit organizations
• Specifics of marketing of a non-profit organization (goals, challenges, limitations)
• Environment of a non-profit organization
2. Tools of Non-Profit Organization Marketing
• Marketing management process
• Marketing mix in a non-profit organization
• Specifics of various instruments
3. Marketing Communication in a Non-Profit Organization
• Objectives and determinants of marketing communication in the third sector
• Public service advertising (conditions, specificity, limitations). Analysis of selected campaigns
• PR in a non-profit organization
• Other promotional instruments (with particular emphasis on so-called modern forms of communication)
4. Fundraising
• Sources of fundraising (types, formal requirements, advantages and disadvantages)
• Process of obtaining donations (course, stages)
• Effective fundraising
• Polish philanthropy
5. Voluntary Service
• Types and forms of volunteering
• Process of attracting, retaining (motivating and rewarding) volunteers
• Voluntary service in Poland
Type of course
Mode
Learning outcomes
Student/Student upon completion of the course:
In terms of knowledge:
- Knows and understands the peculiarities, principles, procedures and practices of operations in non-profit organizations and administration, their key functions (operational, marketing, financial, personnel management) and their relations with the environment. (S4_W02)
In terms of skills:
- Can correctly interpret technological, social, political, legal, economic, ecological processes and phenomena and their impact on the functioning of non-profit organizations and administration, using an appropriate selection of sources. (S4_U02)
- Can plan, organize own and team work. (S4_U05)
- Has the ability to self-educate and improve acquired skills (S4_U06)
In terms of attitudes:
- Is ready to evaluate and critically approach situations and phenomena related to the functioning of non-profit organizations and administration. (S4_K01)
- He is ready to think and act in an entrepreneurial manner (S4_K02)
- Is ready to observe ethical standards related to marketing activities (S4_K03)
Assessment criteria
Learning outcomes will be verified by a written test and the preparation of a project paper.
Grade is 50% based on test results and 50% on project work.
Bibliography
Obligatory:
Limański A., I. Drabik (2002) Marketing w organizacjach non-profit, Difin, Warszawa
Additional:
Kotler, P. i N.Lee (2008) Marketing w sektorze publicznym, Wydawnictwo WSPiZ, Warszawa
Iwankiewicz-Rak, B. (2011) Marketing w organizacjach pozarządowych, Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu